Interscience Productions: Scientific and Medical Communication
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Description of Services
Interscience Productions produces training, marketing, and sales
promotion programs for drug and medical device companies.
Interscience Productions develops programs on videotape, in
print, and in multimedia formats for use throughout the world.
Interscience Productions recommends that you should develop
the benefits of a product as you begin to design the product, and focus
on the benefits as unique selling propositions in marketing, sales, and
training programs.
Interscience Productions produces marketing, training, and sales
promotion programs following this business strategy:
1.--focus on substantial product benefits in marketing, sales,
and training programs.
2.--use economical production processes and services to produce
moderately priced video, print, and multimedia communications programs.
3.--produce programs that customers are willing to purchase,
reducing the cost of training and marketing programs by as much as 30 per
cent.
4.--rely on visuals that demonstrate the benefits of the products
and service programs, showing the benefit in action.
5.--use captions that explain the value of the benefits, increasing
the readership of the marketing or training program.
6.--develop budgets, production schedules, and communication
strategies in advance of beginning cost-incurring production steps.
7.--approve detailed scripts, budgets, and visual layouts in
advance of beginning expensive production steps, assuring the accuracy
and quality of the marketing or training program.
8.--encourage participation in project-development by product
managers, design engineers, sales staff, and department managers, asking
them to concentrate within their area of expertise.
9.--plan the process for distributing a marketing or training
project in the home country and internationally, assuring that language
and technical resources are available for each country.
Recent Projects include:
1.A series of videotapes and manuals teaching customers and
international distributors how to install, use, and maintain cryopreservation
freezers. Collaborator: MVE, Inc. Price: $40,000.00 US.
2.Copy and illustrations for a prospectus offering stock investments
in an injection treatment for urinary incontinence. Collaborator: Advanced
Uroscience, Inc. Price: $9,000.00 US.
3.A patient-education videotape introducing a microwave treatment
process for prostatic hyperplasia. Collaborator: Urologix, Inc. Price:
$13,000.00 US.
4.A physician/patient newsletter and a media relations program
introducing new clinics treating low back problems to communities in the
Midwestern United States. Collaborator: Spinal Designs International, Inc.
Price: $5,000.00 US.
The Marketing Communications Steps for Introducing a New Medical Product
Gregg Reed
Producer
Interscience Productions
126
3300 Louisiana Avenue South
St. Louis Park, Minnesota 55426 USA
Phone: 612-933-6127
FAX: 612-936-9070
E-Mail: reedg_1999@yahoo.com